@OptuneGioUS social media content creation

Project Overview

The Optune Gio brand aims to use their organic @OptuneGioUS Facebook and Instagram pages to provide a platform for patients to learn about the Optune Gio device, connect with other patients through shared stories, and foster a supportive community.

Responsibilites

I manage the organic @OptuneGioUS content calendar, creating and designing posts in monthly batches. I collaborate with the brand team to develop post ideas, handle production, and ensure content is reviewed and approved via Veeva Promats and legal. Once approved, I schedule posts on Hootsuite for Facebook and Instagram. I also oversee comment moderation through an external agency, reviewing weekly reports for branding and legal compliance.

Roles: Junior Art Director, Graphic Designer, and Copywriter