Seabird, high-end winter gear branding
Role: Graphic Designer
Problem:
Branding for an upscale winter lifestyle brand that sells warm and fashionable gear.
I chose to center the brand around penguins because they are a winter animal and they represent friendliness, community, and determination. Their slick black and white features also lend well to being seen as clean and sophisticated.
Logo variations:
The name Seabird was chosen for this brand. I applied my penguin graphics to the name to create a few logo variations. I moved forward with the first logo design because I felt that Din Condensed Bold and the simple circular graphic together created a strong clean presence you would see in an high end brand.
The logo has different variations that could be applied to different marketing materials and products. The penguin graphic can be used alone or with Seabird attached with it. I chose black, white, and blue because they can be associate with penguins and winter weather. Blue is also associated with trust, wisdom, and freedom which we want customers to associate with the brand.